readme.md
I've been building software for over a decade. In that time, I've shipped products from scratch, scaled systems to millions of users, led engineering teams, and made every mistake in the book.
Now I run Big Hit Maker, where I help companies build software that actually works.
This site is where I write about the lessons that stuck — the architecture decisions that matter, the leadership insights that took years to learn, and the craft of shipping software without losing your mind.
// Philosophy
“The best code is the code you don't have to write. The best architecture is the one that makes the right thing easy and the wrong thing hard.”
I believe in shipping iteratively, optimizing for clarity over cleverness, and solving problems at the right level of abstraction.
Most technical debates miss the point. What matters is whether the software works, whether the team can maintain it, and whether it solves a real problem.
// Why I Write
Writing forces clarity. Half the insights I share started as confused thoughts that only made sense after I tried to explain them to someone else.
I write the posts I wish I'd found when I was figuring things out — practical, opinionated, and based on real experience rather than theory.
open to contributions
I'm always happy to hear from readers — whether you have a question, want to discuss something I wrote, or just want to say hello.