·5 min read·tags["ai","product"]
Not personal software; Personal companies
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Pete Zenger
I build software and write about it. The architecture decisions that matter, the lessons that stick, and the craft of shipping things that work.
Currently building products at Big Hit Maker.
Open to interesting projects
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about
I've spent the last decade building software products. From early-stage startups to scaled systems serving millions.
These days I focus on architecture, technical leadership, and helping teams ship with clarity. I write here to share what I've learned along the way.
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